Search Engine Advertising: The Predictors of Ad Performance

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Keywords	search engine advertising, mobile advertising, click-through rate, click conversion rate, sponsored search
Thesis Advisor	Li, Ting, Bode, Ben
Persistent URL	hdl.handle.net/2105/36302
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tram, Linda. (2016). Search Engine Advertising: The Predictors of Ad Performance. In Business Information Management.http://hdl.handle.net/2105/36302

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