Impacts of Personalization in Social Advertising: An Online Experiment

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Keywords	social retargeting, advertising, marketing, behavioral targeting, social endorsements, facebook
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/36303
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Floss, Michal. (2016, August 31). Impacts of Personalization in Social Advertising: An Online Experiment. Business Information Management. Retrieved from http://hdl.handle.net/2105/36303

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