Impacts of Personalization in Social Advertising: An Online Experiment

Additional Metadata
Keywords	social retargeting, advertising, marketing, behavioral targeting, social endorsements, facebook
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/36303
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Floss, Michal. (2016). Impacts of Personalization in Social Advertising: An Online Experiment. In Business Information Management.http://hdl.handle.net/2105/36303

Publication