2016-08-31
The impact of marketing innovation on marketing performance and moderating effect of marketing innovation capabilities
Publication
Publication
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van den Ende, Jan, van Everdingen, Yvonne | |
hdl.handle.net/2105/36320 | |
Management of Innovation | |
Organisation | Rotterdam School of Management |
Opraus, Pim. (2016, August 31). The impact of marketing innovation on marketing performance and moderating effect of marketing innovation capabilities. Management of Innovation. Retrieved from http://hdl.handle.net/2105/36320
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