The impact of marketing innovation on marketing performance and moderating effect of marketing innovation capabilities

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Keywords	marketing innovation, marketing capability, process innovation, innovation capacity, marketing performance, marketing innovation capability, capability audit
Thesis Advisor	van den Ende, Jan, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/36320
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Opraus, Pim. (2016). The impact of marketing innovation on marketing performance and moderating effect of marketing innovation capabilities. In Management of Innovation.http://hdl.handle.net/2105/36320

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