The Personalization-Privacy Paradox in Social Advertising: An Eye-Tracking Study

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Keywords	Personalization, Privacy Concerns, Eye-tracking
Thesis Advisor	Frick, T.W., Tsekouras, D.
Persistent URL	hdl.handle.net/2105/36567
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kolbert, Benedikt Kolbert. (2016, September 12). The Personalization-Privacy Paradox in Social Advertising: An Eye-Tracking Study. Business Information Management. Retrieved from http://hdl.handle.net/2105/36567

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