Digital Health Marketing: Getting interest of different groups of customers for a healthy service offered by Albert Heijn

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Keywords	Health, Marketing, Source Credibility, Message Framing, Food Retailer
Thesis Advisor	Berens, Guido, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/36990
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hendrikse, Anouk. (2016). Digital Health Marketing: Getting interest of different groups of customers for a healthy service offered by Albert Heijn. In Master in Management.http://hdl.handle.net/2105/36990

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