Drivers of the adoption of social media by small to medium-sized German B2B enterprises

Additional Metadata
Keywords	B2B, Social Media, SMEs, Marketing, Technology Acceptance Model, TAM
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/37020
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gebert, Sabrina. (2016, December 7). Drivers of the adoption of social media by small to medium-sized German B2B enterprises. Master in Management. Retrieved from http://hdl.handle.net/2105/37020

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