Applying choice architecture in book retailing to nudge reading behaviour

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Keywords	behavioural economics, reading, choice architecture, effort heuristic, temptation bundling, loss framing, field experiment
Thesis Advisor	Loosschilder, Gerard, Schley, Dan
Persistent URL	hdl.handle.net/2105/37026
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hilmarsdóttir, Lára. (2016, December 7). Applying choice architecture in book retailing to nudge reading behaviour. Master in Management. Retrieved from http://hdl.handle.net/2105/37026

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