Applying choice architecture in book retailing to nudge reading behaviour

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Keywords	behavioural economics, reading, choice architecture, effort heuristic, temptation bundling, loss framing, field experiment
Thesis Advisor	Loosschilder, Gerard, Schley, Dan
Persistent URL	hdl.handle.net/2105/37026
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hilmarsdóttir, Lára. (2016). Applying choice architecture in book retailing to nudge reading behaviour. In Master in Management.http://hdl.handle.net/2105/37026

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