Role of Consumer motivations on evaluation of National brand and Private label medicines

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Keywords	Consumer perception pharmaceuticals, Pharmaceuticals, medicines, Pharma brands, Generic
Thesis Advisor	van t Klooster, Erik, de Wolf, Peter
Persistent URL	hdl.handle.net/2105/37030
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Thodupunuri, Nihar. (2016). Role of Consumer motivations on evaluation of National brand and Private label medicines. In Master in Management.http://hdl.handle.net/2105/37030

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