The new marketing influencers - vloggers. The role of source credibility and correspondent inference in influencing brand attitude

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Keywords	vloggers, marketing influencers, source credibility, correspondent inference, level of product involvement, previous knowledge of the vlogger
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/37033
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baev, Kathi. (2016, December 7). The new marketing influencers - vloggers. The role of source credibility and correspondent inference in influencing brand attitude. Master in Management. Retrieved from http://hdl.handle.net/2105/37033

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