The new marketing influencers - vloggers. The role of source credibility and correspondent inference in influencing brand attitude

Additional Metadata
Keywords	vloggers, marketing influencers, source credibility, correspondent inference, level of product involvement, previous knowledge of the vlogger
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/37033
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baev, Kathi. (2016). The new marketing influencers - vloggers. The role of source credibility and correspondent inference in influencing brand attitude. In Master in Management.http://hdl.handle.net/2105/37033

Publication