The impact of step-down line extension on the parent luxury fashion brand – consumer perspective approach

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Keywords	step-down line extensions, brand extensions, luxury fashion brands
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/37083
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nowomiejska, Klaudia. (2016, December 12). The impact of step-down line extension on the parent luxury fashion brand – consumer perspective approach. Master in Management. Retrieved from http://hdl.handle.net/2105/37083

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