Optimizing Startup Performance by Aligning Targeting Strategies with the Adoption Lifecycle

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Keywords	Startups, Targeting Strategy, Broad Targeting, Narrow Targeting, Adoption Lifecycle, Customer Data
Thesis Advisor	Frick, T.W., Deichmann, Dirk
Persistent URL	hdl.handle.net/2105/37453
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Wit, Eline. (2017). Optimizing Startup Performance by Aligning Targeting Strategies with the Adoption Lifecycle. In Business Information Management.http://hdl.handle.net/2105/37453

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