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Loosschilder, Gerard, Berens, Guido
hdl.handle.net/2105/37578
Master in Management
Rotterdam School of Management

Ruskova, Yanina. (2017, February 13). Marketing strategies in commercialization process of disruptive innovations: Is user-generated content more effective in easing commercialization of disruptive innovations than marketer-generated content? Do these strategies have contradicting or complementary effects on commercialization variables?. Master in Management. Retrieved from http://hdl.handle.net/2105/37578