2017-02-13
Marketing strategies in commercialization process of disruptive innovations: Is user-generated content more effective in easing commercialization of disruptive innovations than marketer-generated content? Do these strategies have contradicting or complementary effects on commercialization variables?
Publication
Publication
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Loosschilder, Gerard, Berens, Guido | |
hdl.handle.net/2105/37578 | |
Master in Management | |
Organisation | Rotterdam School of Management |
Ruskova, Yanina. (2017, February 13). Marketing strategies in commercialization process of disruptive innovations: Is user-generated content more effective in easing commercialization of disruptive innovations than marketer-generated content? Do these strategies have contradicting or complementary effects on commercialization variables?. Master in Management. Retrieved from http://hdl.handle.net/2105/37578
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