2017-02-15
Co-creation Initiatives and Negative Externalities: Outcome Closeness and Brand Attachment
Publication
Publication
Additional Metadata | |
---|---|
, , , | |
van Everdingen, Yvonne, Sweldens, Steven | |
hdl.handle.net/2105/37594 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Merlini, Marco. (2017, February 15). Co-creation Initiatives and Negative Externalities: Outcome Closeness and Brand Attachment. International Management CEMS. Retrieved from http://hdl.handle.net/2105/37594
|