2017-02-15
Co-creation Initiatives and Negative Externalities: Outcome Closeness and Brand Attachment
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , | |
| van Everdingen, Yvonne, Sweldens, Steven | |
| hdl.handle.net/2105/37594 | |
| International Management CEMS | |
| Organisation | Rotterdam School of Management |
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Merlini, Marco. (2017, February 15). Co-creation Initiatives and Negative Externalities: Outcome Closeness and Brand Attachment. International Management CEMS. Retrieved from http://hdl.handle.net/2105/37594 |
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