Co-creation Initiatives and Negative Externalities: Outcome Closeness and Brand Attachment

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Keywords	cocreation, estrangement, negative, externalities
Thesis Advisor	van Everdingen, Yvonne, Sweldens, Steven
Persistent URL	hdl.handle.net/2105/37594
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Merlini, Marco. (2017). Co-creation Initiatives and Negative Externalities: Outcome Closeness and Brand Attachment. In International Management CEMS.http://hdl.handle.net/2105/37594

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