Customer Involvement in New Product Selection and Effect on Brand Image and Retailer Image

Additional Metadata
Keywords	Customer involvement, New product development
Thesis Advisor	van Everdingen, Yvonne, Chen, X.
Persistent URL	hdl.handle.net/2105/38131
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kirova, Tsvetina. (2017). Customer Involvement in New Product Selection and Effect on Brand Image and Retailer Image. In International Management CEMS.http://hdl.handle.net/2105/38131

Publication