2017-04-11
Customer Involvement in New Product Selection and Effect on Brand Image and Retailer Image
Publication
Publication
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van Everdingen, Yvonne, Chen, X. | |
hdl.handle.net/2105/38131 | |
International Management CEMS | |
Organisation | Rotterdam School of Management |
Kirova, Tsvetina. (2017, April 11). Customer Involvement in New Product Selection and Effect on Brand Image and Retailer Image. International Management CEMS. Retrieved from http://hdl.handle.net/2105/38131
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