The Effect of Social Media as a Tool to Drive Consumer Engagement in NPD Co-creation Strategies

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Keywords	co-creation, NPD, social media, consumer empowerment, consumer engagement
Thesis Advisor	van Everdingen, Yvonne, van den Ende, Jan
Persistent URL	hdl.handle.net/2105/38163
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Arizpe Narvaez, Micaela. (2017, April 13). The Effect of Social Media as a Tool to Drive Consumer Engagement in NPD Co-creation Strategies. International Management CEMS. Retrieved from http://hdl.handle.net/2105/38163

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