Advertising Appeal and Product Attitude: Emotion based Advertising vs Argument Based Advertising

Additional Metadata
Thesis Advisor	Jiang, Z.
Persistent URL	hdl.handle.net/2105/39056
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Draliou, K. (2017, July 6). Advertising Appeal and Product Attitude: Emotion based Advertising vs Argument Based Advertising. Business Economics. Retrieved from http://hdl.handle.net/2105/39056

Advertising Appeal and Product Attitude