2017-07-06
Advertising Appeal and Product Attitude
Publication
Publication
Emotion based Advertising vs Argument Based Advertising
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Jiang, Z. | |
hdl.handle.net/2105/39056 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Draliou, K. (2017, July 6). Advertising Appeal and Product Attitude. Business Economics. Retrieved from http://hdl.handle.net/2105/39056
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