Contextual Relevance and its effect on Advertisement Effectiveness

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Keywords	contextual relevance, personal relevance, advertisement effectiveness, personalization, probability of click
Thesis Advisor	Balocco, Francesco, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/39853
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Weegh, Jurjen. (2017, July 25). Contextual Relevance and its effect on Advertisement Effectiveness. Business Information Management. Retrieved from http://hdl.handle.net/2105/39853

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