Contextual Relevance and its effect on Advertisement Effectiveness

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Keywords	contextual relevance, personal relevance, advertisement effectiveness, personalization, probability of click
Thesis Advisor	Balocco, Francesco, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/39853
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Weegh, Jurjen. (2017). Contextual Relevance and its effect on Advertisement Effectiveness. In Business Information Management.http://hdl.handle.net/2105/39853

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