The influence of social media marketing on purchasing intentions of consumers: exploring Facebook and Twitter campaigns of multinational brands

Additional Metadata
Keywords	social media, Facebook, purchase intention, twitter
Thesis Advisor	Crisostomo Pereira Belo, R., Zori, Solomon
Persistent URL	hdl.handle.net/2105/39891
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Voldřich, Kristian. (2017, July 13). The influence of social media marketing on purchasing intentions of consumers: exploring Facebook and Twitter campaigns of multinational brands. Business Information Management. Retrieved from http://hdl.handle.net/2105/39891

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