The influence of social media marketing on purchasing intentions of consumers: exploring Facebook and Twitter campaigns of multinational brands

Additional Metadata
Keywords	social media, Facebook, purchase intention, twitter
Thesis Advisor	Crisostomo Pereira Belo, R., Zori, Solomon
Persistent URL	hdl.handle.net/2105/39891
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Voldřich, Kristian. (2017). The influence of social media marketing on purchasing intentions of consumers: exploring Facebook and Twitter campaigns of multinational brands. In Business Information Management.http://hdl.handle.net/2105/39891

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