Uncovering the Drivers of SaaS Product Adoption in a Cloud-First World

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Keywords	adoption, technology, software-as-a-service, SaaS, out-of-cloud, cloud-first
Thesis Advisor	Sheombar, Haydee, Oh, JooHee
Persistent URL	hdl.handle.net/2105/39897
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Overtveld, Matthew. (2017, August). Uncovering the Drivers of SaaS Product Adoption in a Cloud-First World. Business Information Management. Retrieved from http://hdl.handle.net/2105/39897

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