User Registration & Email Marketing: Using Popularity Information and Word of Mouth to Influence User Registration of a B2B aPaaS Provider

Additional Metadata
Keywords	b2b, aPaaS, User Registration, Network Externalities, Popularity Information, Word of Mouth, Homophily
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/39907
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mellink, Mark. (2017, July 25). User Registration & Email Marketing: Using Popularity Information and Word of Mouth to Influence User Registration of a B2B aPaaS Provider. Business Information Management. Retrieved from http://hdl.handle.net/2105/39907

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