User Registration & Email Marketing: Using Popularity Information and Word of Mouth to Influence User Registration of a B2B aPaaS Provider

Additional Metadata
Keywords	b2b, aPaaS, User Registration, Network Externalities, Popularity Information, Word of Mouth, Homophily
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/39907
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mellink, Mark. (2017). User Registration & Email Marketing: Using Popularity Information and Word of Mouth to Influence User Registration of a B2B aPaaS Provider. In Business Information Management.http://hdl.handle.net/2105/39907

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