The Impact of Cultural Orientation , Ad Framing and Social Proof in the Effectiveness of Personalised Advertising in Social Media

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Keywords	facebook, ad targeting, social proof, SNS, cultural orientation, Hofstede
Thesis Advisor	Cao, Zike, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/39915
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Padilla Cancio, Isabel. (2017, August). The Impact of Cultural Orientation , Ad Framing and Social Proof in the Effectiveness of Personalised Advertising in Social Media. Business Information Management. Retrieved from http://hdl.handle.net/2105/39915

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