The Impact of Cultural Orientation , Ad Framing and Social Proof in the Effectiveness of Personalised Advertising in Social Media

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Keywords	facebook, ad targeting, social proof, SNS, cultural orientation, Hofstede
Thesis Advisor	Cao, Zike, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/39915
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Padilla Cancio, Isabel. (2017). The Impact of Cultural Orientation , Ad Framing and Social Proof in the Effectiveness of Personalised Advertising in Social Media. In Business Information Management.http://hdl.handle.net/2105/39915

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