The influence of different personality traits on the attitude towards personalised advertisements

Additional Metadata
Keywords	Big Five, advertising, personalisation, reactance theory, privacy concerns, attitude
Thesis Advisor	Cao, Zike, Chen, X.
Persistent URL	hdl.handle.net/2105/39921
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Venema, Marije. (2017, July 25). The influence of different personality traits on the attitude towards personalised advertisements. Business Information Management. Retrieved from http://hdl.handle.net/2105/39921

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