The influence of different personality traits on the attitude towards personalised advertisements

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Keywords	Big Five, advertising, personalisation, reactance theory, privacy concerns, attitude
Thesis Advisor	Cao, Zike, Chen, X.
Persistent URL	hdl.handle.net/2105/39921
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Venema, Marije. (2017). The influence of different personality traits on the attitude towards personalised advertisements. In Business Information Management.http://hdl.handle.net/2105/39921

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