Online vs. Offline Marketing in the Decision-Making Stages: Evidence from the Automotive Industry in the Netherlands

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Keywords	Online Marketing, Offline Marketing, Decision Making, Customer Characteristics, Automotive Industry, Consumer Decision Journey
Thesis Advisor	Andrei, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/40131
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Panne, Ferdinando. (2017, July 25). Online vs. Offline Marketing in the Decision-Making Stages: Evidence from the Automotive Industry in the Netherlands. Strategic Entrepreneurship. Retrieved from http://hdl.handle.net/2105/40131

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