Online vs. Offline Marketing in the Decision-Making Stages: Evidence from the Automotive Industry in the Netherlands

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Keywords	Online Marketing, Offline Marketing, Decision Making, Customer Characteristics, Automotive Industry, Consumer Decision Journey
Thesis Advisor	Andrei, Alina, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/40131
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Panne, Ferdinando. (2017). Online vs. Offline Marketing in the Decision-Making Stages: Evidence from the Automotive Industry in the Netherlands. In Strategic Entrepreneurship.http://hdl.handle.net/2105/40131

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