The difference in effectiveness of the information content of advertising on consumer attitudes in Europe, East-Asia, and the US

Additional Metadata
Keywords	cross-cultural, advertising
Thesis Advisor	Cao, Zike, Junque de Fortuny, Enric
Persistent URL	hdl.handle.net/2105/40412
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Broere, Jimmy. (2017, August 24). The difference in effectiveness of the information content of advertising on consumer attitudes in Europe, East-Asia, and the US. Business Information Management. Retrieved from http://hdl.handle.net/2105/40412

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