Effectiveness of marketing tools on a niche product in a long tail market: The Video Game Case

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Keywords	video game industry, long tail, pricing, advertising, bundling, niche product
Thesis Advisor	Rietveld, Joost, Cao, Zike
Persistent URL	hdl.handle.net/2105/40413
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mäkelä, Tiina. (2017, August 24). Effectiveness of marketing tools on a niche product in a long tail market: The Video Game Case. Business Information Management. Retrieved from http://hdl.handle.net/2105/40413

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