Effectiveness of marketing tools on a niche product in a long tail market: The Video Game Case

Additional Metadata
Keywords	video game industry, long tail, pricing, advertising, bundling, niche product
Thesis Advisor	Rietveld, Joost, Cao, Zike
Persistent URL	hdl.handle.net/2105/40413
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mäkelä, Tiina. (2017). Effectiveness of marketing tools on a niche product in a long tail market: The Video Game Case. In Business Information Management.http://hdl.handle.net/2105/40413

Publication