Mapping different touchpoints in fashion retail omnichannel; Turning browsers into buyers

Additional Metadata
Keywords	omnichannel, retail, fashion, touch points, millennials, attribution models, purchase conversion
Thesis Advisor	Rooderkerk, Robert, Bicer, Isik
Persistent URL	hdl.handle.net/2105/40441
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moon, Bokyeong. (2017, August 24). Mapping different touchpoints in fashion retail omnichannel; Turning browsers into buyers. Supply Chain Management. Retrieved from http://hdl.handle.net/2105/40441

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