Effects of endorsement on fitness social media influencer’s credibility and viewers purchase intentions.

Additional Metadata
Keywords	influencer, marketing, Instragram, fitness, sports industry
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/40594
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kraemer, Shirley. (2017). Effects of endorsement on fitness social media influencer’s credibility and viewers purchase intentions. In Master in Management.http://hdl.handle.net/2105/40594

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