Merchants' usage of customer information in their marketing strategies

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Keywords	loyalty platform, loyalty program, personalized advertising, personalized marketing, customer information, customer data
Thesis Advisor	Chen, N., Li, Ting
Persistent URL	hdl.handle.net/2105/40692
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mik, Alexander. (2017, August 31). Merchants' usage of customer information in their marketing strategies. Business Information Management. Retrieved from http://hdl.handle.net/2105/40692

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