Merchants' usage of customer information in their marketing strategies

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Keywords	loyalty platform, loyalty program, personalized advertising, personalized marketing, customer information, customer data
Thesis Advisor	Chen, N., Li, Ting
Persistent URL	hdl.handle.net/2105/40692
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mik, Alexander. (2017). Merchants' usage of customer information in their marketing strategies. In Business Information Management.http://hdl.handle.net/2105/40692

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