2017-08-31
The role of ad appeal, message framing and thinking styles in achieving advertising effectiveness on Facebook
Publication
Publication
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Koroleva, K., Wessels, C. | |
hdl.handle.net/2105/40701 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
Mitrofan, Ana. (2017, August 31). The role of ad appeal, message framing and thinking styles in achieving advertising effectiveness on Facebook. Business Information Management. Retrieved from http://hdl.handle.net/2105/40701
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