The role of ad appeal, message framing and thinking styles in achieving advertising effectiveness on Facebook

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Keywords	thinking styles, facebook ads, message framing, emotional/informational appeal
Thesis Advisor	Koroleva, K., Wessels, C.
Persistent URL	hdl.handle.net/2105/40701
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mitrofan, Ana. (2017). The role of ad appeal, message framing and thinking styles in achieving advertising effectiveness on Facebook. In Business Information Management.http://hdl.handle.net/2105/40701

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