Utilizing Customer Base Analysis in Direct Marketing: A Field Experiment.

Additional Metadata
Keywords	CLV, e-mail, pareto/nbd, CRM
Thesis Advisor	Li, Ting, Junque de Fortuny, Enric
Persistent URL	hdl.handle.net/2105/40733
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Raven, Rinke. (2017, August 31). Utilizing Customer Base Analysis in Direct Marketing: A Field Experiment.. Business Information Management. Retrieved from http://hdl.handle.net/2105/40733

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