Utilizing Customer Base Analysis in Direct Marketing: A Field Experiment.

Additional Metadata
Keywords	CLV, e-mail, pareto/nbd, CRM
Thesis Advisor	Li, Ting, Junque de Fortuny, Enric
Persistent URL	hdl.handle.net/2105/40733
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Raven, Rinke. (2017). Utilizing Customer Base Analysis in Direct Marketing: A Field Experiment. In Business Information Management.http://hdl.handle.net/2105/40733

Publication