The effect of personalized retargeting strategies: Levering site-centric behavioral data to enhance profits

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Keywords	predictive model, marketing channel, conversion, uplift modeling, retargeting
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/40737
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oosterbaan, Sascha. (2017, August 31). The effect of personalized retargeting strategies: Levering site-centric behavioral data to enhance profits. Business Information Management. Retrieved from http://hdl.handle.net/2105/40737

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