The effect of personalized retargeting strategies: Levering site-centric behavioral data to enhance profits

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Keywords	predictive model, marketing channel, conversion, uplift modeling, retargeting
Thesis Advisor	Li, Ting, Crisostomo Pereira Belo, R.
Persistent URL	hdl.handle.net/2105/40737
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oosterbaan, Sascha. (2017). The effect of personalized retargeting strategies: Levering site-centric behavioral data to enhance profits. In Business Information Management.http://hdl.handle.net/2105/40737

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