Transferable Demand - Measuring the Effectiveness of Sales Promotion

Additional Metadata
Keywords	transferable demand
Thesis Advisor	Rooderkerk, Robert, Bicer, Isik
Persistent URL	hdl.handle.net/2105/40898
Series	Supply Chain Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Raschhofer, Fabian. (2017). Transferable Demand - Measuring the Effectiveness of Sales Promotion. In Supply Chain Management.http://hdl.handle.net/2105/40898

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