The General Data Protection Regulation and the Privacy Paradox: an exploratory study

This research into the privacy paradox and the General Data Protection Regulation is an exploratory study. A first step in providing an answer to what extent high educated Dutch consumers change their behavior after the GDPR. Using an experiment, an environment was created which could possible lead to measuring the first implication of a law that has not been enforced yet. The population of the experiment was divided in three groups, namely two control groups and one treatment group. The difference between these groups was that the first control group got information about the current legislation. The second control group did not receive any additional information. The treatment group received information about the new privacy law. There were four hypotheses tested using regression analysis. There was not enough evidence to reject the null hypotheses. At this moment, there is not enough evidence found to conclude that consumers change their behavior after the General Data Protection Regulation.